TRENDY is a innovative mobile app that brings you new outfit contests from famous fashion brands each week. It is also a platform for users to vote for their favorite outfit posted by other users to earn rewards and gift vouchers as well as gain fashion insights.
TEAM
Ara Lee
Andrew Kinai
Cambi Guo
Chris Wang
Katarina Shaw
Siddhant Shah
MY ROLES
UX Designer
User Researcher
DELIVERABLES
Kickstarter Campaign
Promotional Videos
Storyboards
Lo-fi Prototype
Hi-fi Prototype
Growth Hypothesis
Business Plan
Presentation
PROCESS
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PEST Analysis and Ideation
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We used PEST(Political, Economic, Social and Technological) Analysis to identify a potential innovation space, and our team identified Social Fashion as our theme. We brainstormed over 50 ideas and chose 5 of them to create storyboards and to test them using speed dating method.
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Speed Dating Sessions
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We used Speed Dating, a User Centered Design method developed at CMU, to probe user needs with storyboards based on the 5 ideas from our ideation process. Though our speed dating we learned that knowing the current fashion trends and knowing the right product size from different brands are two popular needs among participants.
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Customer Journey Map
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a service design tool, to illustrate the touch-points between users and TRENDY. It shows when, why and how users will use our app.
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Wireframing and Prototyping
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Wireframes in Balsamiq were created to explore different screen layout and collect feedback from users, and hi-fi mock ups in Illustrator and animations in Axure RP.
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Business Plan
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To prepare our kickstarter campaign we needed a solid business model and a plan.
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Branding
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Many iterations of name and logo were made
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Based on user testing, trendy was best name
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